one shiny headed bald get, easily senior designer & uber creative andy king

mobobo • UI & UX thinking

BBC responsive – touch size
BBC responsive concept touch size

BBC responsive – touch sizes

Adding touch size considerations, aiming for a minimum of 2cm by 2cm, to a products responsive offering allows for greater breathing space and delineation of navigation and content, providing a comfortable layout for the user to readily digest that content.

Extending a font to include icons to aid navigation reduces http requests for images speeding the brand experience for wireless connections while avoiding image degradation on high pixel density devices.


BBC responsive content block plan
BBC responsive content block plan

BBC responsive concept – content block plan

Planning the layout based on content blocks and the hierarchical nature of cascading navigation leading to content given weight through a 40/60 split.

A menu system that is customisable via settings allowing Users to tailor the experience and focus on their sport(s) interests. Having the unused menus able to collapse allows reclamation of screen real estate.

A content system based on up/down selection followed by left/right content consumption could provide a commonality of delivery easing the site visitors through interaction repetition.

Navigation prominence to the fore through the need for finger friendly weight added to the importance of I.A. with the ability to easily reach desired destinations. With large numbers of navigation choices, as with sports, one possible solution would be a carousel.


Motilo concept design for Tablet
Motilo touch UI

Motilo touch UI

Use of font angle brackets to indicate extended options available and opening and closing of panels containing extra information would allow for limiting extraneous image calls and maintain screen pixel density. The font options currently becoming available can facilitate this if buying and extending a chosen font is too expensive.


Motlio concept blocks
Motilo responsive concept layout

Motilo responsive concept layout content blocks

Exploiting the natural hierarchy present in accepted web conventions and utilising a cascading deployment of content allowing the site navigation to flow into product navigation and thence to User interaction with those products to build a “Look”.


Audi Used Car website menu system with UI navigation indicators
Audi menu system with UI nav indicators

Audi UCL menu system after UX enhancements

A menu item has four states and once selected, taking you to a page, should ideally be disabled until navigated away from - saving unnecessary downloads.

Adding visual indicators to distinguish between inactive, active & selected helps the site visitor to navigate confidently.


Audi Used Car website menu system without UI navigation indicators
Audi menu system without UI nav indicators

Audi UCL menu system before UX enhancements

Realignment of the original menu notification to visually prompt the user and reassure that interaction has been successful. Allowing dev centric approach & considerations to deny the disabling of a clicked link can hinder The User and negatively impact the site experience.


More than form design for UX
More Th>n form before & after

More Th>n form before & after

Reducing the pain inherit in forms can be as simple as upping font size to a comfortable reading size, and adding delineating white space. Many forms suffer from a development centric "it works" approach regarding functionality while ignoring layout which can aide the user to readily digest information.

Ease of comprehension allows for quicker completion & review thereby tackling common drop-out points in an e-commerce process.